Lebsontech LLC
UX Research • Digital Strategy • Program Delivery
Who we are
Lebsontech is a boutique consulting practice led by Cory and Aviva Lebson, combining deep UX research expertise with executive-level digital strategy and delivery leadership.
With three decades of UX experience, Cory brings leading-edge research and evaluation skills, helping organizations deeply understand user needs and turn those insights into better products and services. He is a recognized industry thought leader, author, speaker, and educator in the UX field. Learn more about Cory on LinkedIn or from Cory’s PDF resume.
Aviva brings over twenty years of government and non-profit leadership experience driving IT modernization and digital communications strategy, training and large-scale web delivery. With extensive experience as a Director overseeing multimillion-dollar portfolios and over 100 people, she blends strategic vision with hands-on execution. She mentors rising talent and builds high-performing teams. Her leadership ensures organizations not only set the right digital direction but also deliver it with excellence. Learn more about Aviva on LinkedIn or from Aviva’s PDF resume.
What we do
UX Research and Evaluation
We help organizations deeply understand their users and evaluate how well their digital experiences meet real-world needs. Our work brings clarity, evidence, and actionable insight to guide decision-making across design, content, and technology.
- Run usability testing in person or remotely at any stage of the design or development process
- Perform exploratory research, including ethnographic studies and contextual inquiries
- Manage requirements gathering through interviews, documentation reviews, and competitive analyses
- Conduct human factors evaluations, including medical device testing
- Facilitate market research and focus groups to evaluate perceptions, needs, and opportunities
- Integrate Agile lean research methods to support rapid, iterative delivery
- Conduct card sorts and analyze resulting dendrograms to optimize information architecture
- Design surveys, field them, and analyze results (including advanced Excel skills)
- Provide design critique workshops and expert/heuristic reviews
- Perform accessibility evaluations aligned with WCAG and Section 508 (DHS Trusted Tester Certification)
- Lead strategy sessions and informal strategic discussions to align with research-driven decision-making
- Produce clear deliverables with actionable recommendations (including reports, videos, personas, and journey maps)
Digital Communications & Strategy
We guide organizations in strengthening their digital voice, aligning communications with user needs, and building strategies that support clear, consistent, mission-driven online experiences.
- Develop digital communication strategies that unify content, messaging, and channel usage, leveraging GenAI and LLMs for digital communications
- Build governance models, workflows, and roles that reduce duplication and streamline operations
- Create content strategies that improve clarity, accessibility, and engagement
- Align cross-functional teams around shared goals, frameworks, and decision-making standards
- Support change management through training, communications, and leadership engagement
- Partner with stakeholders to connect digital strategy with organizational priorities and long-term roadmaps
- Provide guidance on plain language, accessibility, and audience-centered communications as well as responsible use of AI
Project & Program Management
We lead complex digital and web modernization initiatives with structured, accountable project and program management.
- Provide fractional leadership, interim leadership, or full program management for complex digital and communications initiatives
- Lead delivery, ensuring teams stay aligned with scope, priorities, and organizational goals
- Oversee multi-phase Agile web modernization efforts: from assessment and roadmap development through migration, launch, and ongoing optimization
- Coordinate multidisciplinary teams across UX, development, operations, cloud, and accessibility
- Lead enterprise web programs through the full lifecycle, including strategy, governance, Agile delivery, content strategy, and AI/cloud modernization
- Establish governance, roadmaps, and delivery frameworks that reduce ambiguity and keep projects on track
- Identify and resolve risks early through structured risk management and transparent communication
- Oversee budgets, timelines, resource planning, and performance reporting
- Manage vendor and partner relationships for quality and smooth collaboration
Proposals & Capture Leadership
We shape competitive proposal strategies, coordinate teams to produce clear and credible content, and deliver submissions that stand out through strong writing, structure, and execution.
- Lead the full capture lifecycle for digital and technology initiatives
- Build a winning proposal approach with clear value themes, competitive pricing guidance, and a compliant, easy-to-evaluate structure
- Write or refine technical sections, management approaches, and solutions narratives
- Partner with SMEs, designers, and delivery teams to craft realistic, high-quality solutions
- Manage timelines, reviews, and color-team processes for smooth, low-stress submissions
Training, Mentoring, and Hiring Support
We help you grow your team’s capabilities and expand your team through smart hiring.
- Create and deliver classroom training and talks
- Mentor staff with hands-on training and long-term guidance and support
- Support hiring by defining needs and positions, developing job descriptions and reviewing candidates
Learn more about Cory on LinkedIn or from Cory’s PDF resume as well as about Aviva on LinkedIn or from Aviva’s PDF resume.